4 SEO tips to boost your business online

SEO (Search Engine Optimization) takes time to get working, so if you haven’t started already, make up your mind to do that first step to boost your business in the online world.

Here are the 4 tips for your on-line search engine optimization:

1/ Identify your website’s most important pages. This may include your homepage or popular landing pages. It could be the pages you expect your customers visit most often.

Maybe it is a page featuring some information that is most popular or an item that sells well at this particular time of year. You can check out your number of visitors at google analytics and that will give you feedback on how many visitors your pages are getting.

2/ Choose three or four keyword phrases for each page. Choose a keyword that isn’t too competitive, but one that does have some search volume. The more detailed the keyword is, the more competitive it is.

Do an on-line search to see how many results your keyword is getting. If you have keyword software available, definitely use that to get some excellent keywords or keyword phrases.

3/ Create some great content for your page using the keywords from #2. Make sure your content is unique and easy to read and understand.

Use pictures or video to get your point across as an addition to your text.

4/ Add some tags based on the text you’ve added. Be careful not to include too many tags, as that will actually be a disadvantage. Google does not rank pages well where too many key words have been used. I suggest you use 7 or 8 keywords or less.

The title tag and meta description are important. Use your keywords (from #2) in the title tag but it is not necessary to use your keywords in the meta description.

These four SEO tips will get you started with your Search Engine Optimization and definitely give your business a boost.

Till next time,

Bruce Langford
Rocketstone Business Marketing Solutions