Have you ever asked yourself, why does my business need to be involved in social media? If my guess is correct, you and hundreds, maybe even thousands of other business people are asking the same question. While we all know that many businesses have jumped on the social media bandwagon, there are still business owners out there asking that same question; why do I need to use twitter, facebook or other social media?

I think most of us have figured out by now that the most common way to search for a company involves the Internet. There really aren’t that many people still leafing through a phonebook or the Yellow Pages or any other printed directory for that matter. If you are still using these methods to search for a product, a service or business, you are definitely in the minority.

Most people these days are searching on their Continue reading →