You have likely been following some strategies to boost your SEO. You probably have a plan in place. Search Engine Optimization in business is crucial. I’m sure you’ve realized that a long time ago.

Now let me share a couple of really worthwhile tools that can help you even more with your SEO. The two tools I’m going to talk about today are: Google Authorship, and Schema. Org.

1/ ‘Google Authorship’ is Google’s initiative to connect authors with their content. Content will rank higher on Google if the authors to each piece of content are validated. In other words, the most evidence Google has that the author is actually qualified and credible, the better the rankings will be for that content.

This method of connecting authors to their content is just another way Google is boosting its own credibility. Way to go, Google. This makes perfect sense when you think about it. If you are an author or a business or a brand, this is one more tool that will help Continue reading →