What is SEO? That is on the mind of so many people I talk to. I know that because if I refer to SEO I notice a glazed look in their eye. I quickly spell it out and say ‘Search Engine Optimization’.

This is still a mystery to quite a few business people and entrepreneurs. SEO really is all about doing whatever you need to do to get found-on-line by the search engines. When I say search engines, I mostly mean Google. Google these days is the powerhouse.

When I refer to getting found on-line, that refers to your on-line presence. Do you have a website? Do you have a blog? Are you on social media? That can include Facebook, Twitter, LinkedIn, Pinterest and a whole lot of other great social media tools.

Google wants to send the Continue reading →