Hair salon in Dorchester area for trendy styles and family haircuts

Lisa Helder has been styling hair for 20 years and has a great touch. That may be the reason she called her at home hair salon studio, “Personal Touch Hair Design”.

This year marks the first time Lisa has gained online presence with her hair salon. As an ongoing customer for several years, it was my personal opinion that Lisa would benefit from having a website and being online so that more people could find her business. Having a website can also increase your level of professionalism.

Since I create websites and do SEO (search engine optimization) as part of Rocketstone Business Marketing Solutions, I talked with Lisa one day about Continue reading

Why does my business need to be involved in social media?

Have you ever asked yourself, why does my business need to be involved in social media? If my guess is correct, you and hundreds, maybe even thousands of other business people are asking the same question. While we all know that many businesses have jumped on the social media bandwagon, there are still business owners out there asking that same question; why do I need to use twitter, facebook or other social media?

I think most of us have figured out by now that the most common way to search for a company involves the Internet. There really aren’t that many people still leafing through a phonebook or the Yellow Pages or any other printed directory for that matter. If you are still using these methods to search for a product, a service or business, you are definitely in the minority.

Most people these days are searching on their Continue reading

Do videos really help with your marketing?

How can videos possibly help your business with your marketing?
You may be asking that question after hearing some of the buzz about video marketing that has been on-line lately. In fact, people have been talking about the benefits of video marketing for quite some time now. Maybe you talked to a friend who works in marketing at another company, or maybe you just overhead the president of one of your supplier’s firms, talking at the office Christmas party.

You might have stumbled upon a few videos on-line while you were searching for something.

In fact, video marketing can help your business in a big way. Whether you shoot a few videos yourself or you get someone else to do it for you, it can be a boost for your business if you attach those videos to your website or blog.

Be creative!

Your first question might be, Continue reading

6 Tips on How to Use Social Media in Your Business

Social media is changing at a fast pace and the world wide web is changing right along with it.

Google Search Results

Google is improving its search capability. Twitter updates can be found on Google and Twitter posts are sometimes showing up in general searches. YouTube videos are also frequently appearing in general search results.

This is evidence that your business must be actively using tools such as Twitter, YouTube and Facebook.

Smart Phones

More and more people are Continue reading