We talked about choosing a catchy title for your blog that will attract interest and get people intrigued in your blogpost.  A really good title will get more clicks on social media and more search engine results.

Very often a blogpost will use the title text as the article’s permalink.

What is a permalink?

Answer: A permalink is simply a URL (blog address) that points to a specific blog entry after it has passed from the front page to the archives.

For example, the address (the url) of this blogpost is:

http://www.rocketstone.ca/permalinks-help-blogs-get-found

The part that comes after the .ca/ is called the “slug”

In other words: permalinks-help-blogs-get-found

How can we improve the permalink so that it will result in better SEO?

Answer: Try to make the Continue reading →